The Blue Project

A project in behavioral change. 2020.


People want to make sustainable choices. However, there is an intention-action gap where people are unable to follow through on their intent to act in a sustainable manner. Narrowing this gap is crucial for meeting the world’s sustainability goals.

Through investigating behavior change strategies, this project aims to nudge users into new patterns of thinking, questioning the current habitual and mindless user-product interactions within the home setting.

We found that people need guidance and to feel agency in order to change their behavior. Therefore, the focus of this project has been to incorporate feedback and visualization of use in an everyday object: the water kettle.

The Blue project shows an alternative approach to sustainability, looking into behavior & making sustainability convenient.

In collaboration with Alexandra Fransson

Displayed at USF Exhibition 2021



Winner of Ung Svensk Form 2021 and awarded the Ericsson Scholarship

Nominated for the IMM Cologne Pure Talent Contest 2021

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Jacob Alm Andersson