No Gun Toy Gun

Toy Design Concept. 2019.

Playing is a child’s way of exploring the world and learn about their part in it. The intention of this concept is to liberate children’s play from adult nonsense and the from deep-rooted associations and values a firearm entails, a No Gun Toy Gun.

The project strives to expand the current play scenario, engaging in collaborative play without losing the actionfilled nature of the game.

In collaboration with Agnes Svensson

By creating a catch and launch game ‘the gun’ becomes a multifunctional tool which can both attack and receive. A non-lethal association to the tool will hopefully help drive a more versatile play scenario focusing more on collaboration and the fun of playing than the toy gun itself.

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Jacob Alm Andersson